What is Web Cinema?

This week's reading talks about the idea of Web Cinema. It seems like even the author is unsure how to define it as the word "Cinema" has associations that make it difficult to associated with the majority of works found on the web. If we stick with this terminology, web cinema could be used to define those web videos that are functioning on a higher intellectual or artistic plan and give the viewer as sense of the experience that have we viewing cinema in the real world. This is a think why he talks about the work in Second Life. Because video placed on there can give one that same sense the have in the world cinema, one which is difficult to recreate on a site like you tube, because it is very difficult to create any kind of viewing environment. I for one am not sure we need to label everything and associated with other art forms. This is its own art form and should be treated as such. Cinema can just be itself with all the associations and connotations that come with that term. Let web video be its' own art form and define itself.